In short: Google Analytics loses 30-40% of your data because of consent banners. Courts in Austria, France, Italy, and Denmark have ruled it incompatible with GDPR. My team and I built EuroMetrics — a privacy-first European alternative to Google Analytics, hosted entirely in the EU, with tools that Google doesn’t offer.
The Problem: European Businesses Run on American Data
Let me paint you a picture.
You run an e-commerce store in Germany. You use Google Analytics — like everyone else. You think you’re making data-driven decisions.
But here’s what’s actually happening:
You’re missing 40% of your visitors. Google Analytics requires cookies. Cookies require a consent banner (GDPR). In Germany, up to 40% of visitors click “reject.” Those people disappear from your analytics. Your conversion rates, traffic sources, user journeys — all calculated on incomplete data.
You’re probably breaking the law. Courts in Austria, France, Italy, and Denmark have ruled Google Analytics incompatible with GDPR. The reason: data goes to US servers, where it falls under FISA 702 and Cloud Act — American laws that let agencies access data without a European court order. The liability? It’s on you, the website owner.
You’re feeding Google’s ad machine. Google Analytics isn’t charity. It’s a data collection tool for Google’s advertising ecosystem. Every pageview on your site is a signal for Google Ads. You’re giving away your business intelligence to a competitor. For free.
I looked at this situation and thought: European businesses deserve better tools. So my team and I set out to build them.
Existing Alternatives (And Why They’re Not Enough)
There are privacy-first alternatives: Plausible, Fathom, Simple Analytics, Pirsch.
They’re good products. But:
| Service | Price (100K events) | Free tier | Extra tools |
| Plausible | ~$19/month | No | No |
| Fathom | $15/month | No | No |
| Simple Analytics | $19/month | No | No |
| Pirsch | $18/month | No | No |
| Piwik PRO | €35+/month | Removed | Uses cookies |
None of them offer tools beyond basic analytics. No SEO audits. No speed testing. No uptime monitoring.
We wanted to build something more complete.
What We Built: EuroMetrics.eu
EuroMetrics is a managed analytics platform for European businesses. Built on Umami (MIT license, 20K+ GitHub stars), but heavily modified by our team into a proprietary multi-tenant product.
This is NOT open source. NOT self-hosted. It’s a managed SaaS — you sign up, get a tracking script, paste it on your site, see your data. No servers to manage. Our team handles the infrastructure, updates, and scaling.
Core Analytics
- Cookieless tracking — no cookies, no consent banner, you see 100% of visitors
- Tiny script — under 2 KB (Google Analytics is 45+ KB)
- Real-time dashboard — data appears in seconds
- Simple interface — no training needed (unlike GA4’s complexity)
- Custom events — track purchases, signups, add-to-cart, anything
- UTM tags, referrers, geography, devices, browsers
- REST API + webhooks for integrations
Three Free Tools (No One Else Has This)
Every EuroMetrics account — even free — gets:
SEO Check — audits your site on 50+ parameters: meta tags, headings, speed, mobile optimization, structured data, broken links. With explanations and fix instructions.
Speed Test — tests page load speed from EU servers. Core Web Vitals (LCP, FID, CLS), waterfall chart, optimization recommendations.
Uptime Monitor — monitors your site 24/7. Master server + worker nodes in multiple EU locations. Quorum-based detection (2 of 3 nodes confirm downtime → incident). Alerts via email, Slack, Telegram. Public status pages with 90-day history. SSL monitoring with certificate expiry warnings.
All three run on EU servers. Data never leaves Europe.
Infrastructure: 100% European
This isn’t just marketing talk. Here’s the actual setup our team maintains:
- Servers: Hostinger (France, Germany, Lithuania)
- No US subprocessors — no AWS, no GCP, no Cloudflare
- Company: Registered in Portugal (EU)
- Database: PostgreSQL + TimescaleDB + ClickHouse for time-series data
- Isolation: Hobby/Pro = shared database with application-level isolation. Business = dedicated database with infrastructure-level isolation.
When someone asks “where is my data?” — the answer is simple: Paris, Frankfurt, or Amsterdam. That’s it.
Pricing
For Individuals & Small Teams
| Hobby | Pro | Business | |
| Price | €0/month | €9/month | €29/month |
| Websites | 1 | 3 | 10 |
| Events/month | 10,000 | 100,000 | 1,000,000 |
| Data retention | 6 months | 12 months | 24 months |
| Team members | 1 | 1 | 5 |
| API | — | Basic | Full + webhooks |
| White-label | — | — | 1 domain |
| Database | Shared | Shared | Dedicated |
| Support | Community | Priority email | |
| DPA | — | — | Standard |
For Companies & Agencies
| Corporate | Agency | Enterprise | |
| Price | €69/month | €149/month | Custom |
| Websites | 25 | 50 | Unlimited |
| Events/month | 3,000,000 | 10,000,000 | Unlimited |
| Data retention | 36 months | 36 months | Custom |
| Team members | 10 | 25 | Unlimited |
| White-label | 2 domains | 5 domains | Multiple |
| Database | Dedicated | Dedicated | Dedicated infra |
| Support | Priority chat | Account manager | SLA + dedicated |
| DPA | Standard | Custom | Custom |
| Extras | — | Compliance assistance | SSO/SAML, migration |
EuroMetrics vs Plausible, Fathom, Pirsch & Simple Analytics
For ~100K events/month:
| Service | Price | Notes |
| EuroMetrics Pro | €9/month | + SEO, Speed, Uptime tools free |
| Pirsch | $18/month | No free tier, no extra tools |
| Simple Analytics | $19/month | No extra tools |
| Plausible | ~$19/month | No extra tools |
| Fathom | $15/month | No extra tools |
| Piwik PRO | €35+/month | Uses cookies, needs consent banner |
For agencies managing 50 clients: €149/month for 10M events + 5 white-label domains + account manager.
EuroMetrics is the most affordable EU-hosted privacy-first analytics. And the only one that includes website management tools.
The Technical Bits
Why Umami as Foundation
Umami is a mature open-source project — 20K+ stars, used by thousands of companies. We chose it as a foundation because:
- Proven architecture for high-volume analytics
- Cookieless by design — GDPR-ready out of the box
- Lightweight script (< 2KB)
- Modern stack: Next.js + PostgreSQL + ClickHouse
What we built on top:
- Multi-tenancy (one instance, thousands of clients, isolated data)
- Dedicated databases for Business tier
- White-label (custom domain: analytics.yourdomain.com)
- SEO Check, Speed Test, Uptime Monitor — entirely custom modules
- Magic link authentication
- Drip email campaigns
- Admin panel with conversion metrics
- Billing and subscription management
Uptime Monitor Architecture
The most technically interesting module:
- Master server coordinates monitoring
- 3+ worker nodes in different EU data centers
- Each worker pings sites independently
- Quorum: if 2 of 3 confirm downtime → incident registered
- This eliminates false positives (one server might be unreachable due to local network issues)
- Check interval: 30 seconds (Business) to 5 minutes (Hobby)
- Alerts: email, Slack webhook, Telegram bot
- Status pages: public page with 90-day uptime history
- SSL monitoring: warnings 30/14/7/3/1 days before certificate expiry
The Onboarding (We’re Proud of This)
Classic SaaS onboarding: register → configure → wait → maybe see value.
We wanted something different.
Here’s how EuroMetrics works:
- Enter email on landing page
- Receive magic link (one-time, no password)
- Click → you’re in the dashboard with mock data
- You see: 30 days of realistic analytics from “Euro Fashion Store” — traffic, sources, geography, custom events
- Banner at top: “You’re viewing demo data — Switch to Free Plan →”
- One click → modal → accept ToS → account activated
- Add your site, paste script, see real data within minutes
The user experiences the product BEFORE setting anything up. This removes the “register and hope it’s useful” barrier.
Plus a drip email campaign: 6 emails over 14 days, from “here’s your access” to “demo expires — activate free plan.”
Who This Is For
- SMBs in the EU — companies using GA who want compliant analytics without losing data (Hobby → Business)
- Digital agencies — managing client analytics with white-label (Agency plan: 50 sites, 5 custom domains, account manager)
- E-commerce — where losing 30-40% of data directly impacts revenue
- SaaS companies — who need simple analytics + API for integrations
- Mid-size companies — multiple brands under one account (Corporate: 25 sites, 3M events)
- Regulated industries — fintech, healthtech, where GDPR compliance is critical (Enterprise: custom DPA, SSO/SAML)
Geographic Focus
First wave: Germany (strictest DPA, largest EU market), France, Netherlands. Second wave: Austria, Italy, Spain, Belgium, Switzerland. Languages: EN, DE, FR, ES, IT, PT.
The Numbers
- Tracking script: < 2 KB (vs Google Analytics 45+ KB)
- Data loss from consent banners: 30-40% (up to 40% in Germany)
- Free tier: 10,000 events/month, forever
- Setup time: 5 minutes (one line of code)
- Countries where courts ruled GA incompatible with GDPR: 4+
- EU data centers: 3 (France, Germany, Lithuania)
- Plans: 6 tiers from €0 to Enterprise
- Agency plan: €149/month for 10M events + 50 websites + 5 white-label domains
- Uptime monitoring: quorum from 3 EU nodes, checks every 30 seconds
Summary
Problem: European businesses depend on American analytics that lose data, create legal risk, and feed Google’s ad machine.
Solution: EuroMetrics — privacy-first analytics built in the EU, for the EU.
Result:
- See 100% of visitors (no consent banner needed)
- Data stays in Europe (Hostinger: France, Germany, Lithuania)
- 6 plans from €0 to Enterprise — scales with your business
- Free SEO, Speed, and Uptime tools included in every plan
- Agency-friendly: white-label, team members, account managers
FAQ: European Analytics & GDPR Compliance
Is Google Analytics GDPR compliant in 2026?
No. Data protection authorities and courts in Austria, France, Italy, and Denmark have ruled Google Analytics incompatible with GDPR. The reason: data flows to US servers under FISA 702 and the Cloud Act, which let US agencies access data without an EU court order. Even with IP anonymization, the underlying transfer mechanism remains the legal issue. Liability sits with the website owner, not Google.
What is the best European alternative to Google Analytics?
For managed, EU-hosted, privacy-first web analytics, the main options are EuroMetrics (€0–€149/month), Plausible (~$19/month), Fathom ($15/month), Simple Analytics ($19/month), and Pirsch ($18/month). EuroMetrics is the only one with a free tier and the only one that includes SEO audits, speed testing, and uptime monitoring in every plan.
EuroMetrics vs Plausible — which one should I choose?
Plausible is a mature product with strong brand recognition, but starts at $19/month with no free tier. EuroMetrics has a free Hobby plan (10K events, 1 site, forever) and Pro starts at €9/month. Plausible is open-source and can be self-hosted; EuroMetrics is managed-only but built on the open-source Umami foundation. If you need extra website tools (SEO, Speed, Uptime) bundled in, EuroMetrics is the only choice.
How is EuroMetrics different from Umami?
EuroMetrics is built on Umami’s tracking engine (MIT-licensed, 20K+ GitHub stars) but adds managed multi-tenant infrastructure, dedicated databases for higher tiers, white-label custom domains, billing, three website tools (SEO Check, Speed Test, Uptime Monitor), and EU-only hosting with no US subprocessors. Umami requires you to self-host and maintain the server; EuroMetrics is managed SaaS — paste a 2KB script and see data in seconds.
Where is EuroMetrics data hosted?
All visitor data is hosted on Hostinger servers in three EU locations: Paris (France), Frankfurt (Germany), and Vilnius (Lithuania). No AWS, no Google Cloud, no Cloudflare. No US subprocessors anywhere in the stack. The company is registered in Portugal (EU). When someone asks “where is my data?” — the answer is one of those three cities.
Is there a free Google Analytics alternative?
Yes. EuroMetrics Hobby is free forever: 10,000 events/month, 1 website, 6 months of data retention, no credit card. Self-hosted options (Umami, Matomo, Plausible Community Edition) are also free if you run your own infrastructure. Most managed competitors — Plausible, Fathom, Pirsch, Simple Analytics — do not offer a free tier.
Try It
Enter your email, get instant access to a live demo with realistic data. No credit card. No setup. See the product first, decide later.
Questions about EuroMetrics? Building something similar? Reach out on Telegram or drop a comment below. Our team is happy to help.
Related: 7 GDPR-compliant Google Analytics alternatives in Europe compared, including how EuroMetrics stacks up against Plausible, Fathom, Matomo, Umami, Simple Analytics and Piwik PRO.
